How To Create A Communications Calendar in 6 Straightforward Steps [Template

How To Create A Communications Calendar in 6 Easy Steps

How To Create A Communications Calendar in 6 Easy Steps [Template amazing)

Do you know organized entrepreneurs are seven instances extra doubtless to report success than their friends?

Give it some thought — somewhat than ceaselessly shifting priorities and residing between piles of unfinished duties, organizing all of your work in a single place offers you the psychological area to concentrate on what issues.

Right here is the place a communications calendar comes into the image. It’s that one place the place all of your organizational communication plans reside — supplying you with the peace of thoughts you want for centered work and serving to you align with the remainder of the group.

Undecided how one can create a communication calendar? Let’s reply this for you on this information. We’ve additionally obtained a free communications calendar template for you — use it to hit the bottom working.

Let’s dive in.

What Is A Communications Calendar?

A communications calendar is a supply of reality that organizes all organizational communications. It’s a visible calendar sharing all of your product launches, inside occasion plans, advertising and marketing campaigns, and so forth.

You should utilize it to deliver a number of groups or departments collectively or coordinate together with your group alone. Both means, inside comms content material calendars are available in numerous sizes and shapes, similar to:

  • Software program
  • Spreadsheet
  • Bodily doc (chart paper or whiteboard)

Varieties Of Communications Calendars

Communication content material calendars fluctuate based mostly on their audience and their format. So there are broadly two classes of communication calendars:


1. Varieties Based mostly On Goal Viewers:

You’ll be able to separate communication calendars based mostly on the audience they’re attempting to succeed in. For instance:

Inside Communication Calendar

That is the commonest sort. It’s for inside group use and lays out all vital dates, tasks, and plans so everybody within the group can see what’s developing. It additionally makes it straightforward for the communications group to plan their schedules and well timed ship all comms content material — serving to maintain staff engaged.

Exterior Communication Calendar

An exterior comms calendar is extra aptly known as a advertising and marketing calendar. It’s used to prepare all of your advertising and marketing tasks in a single place, supplying you with an at-a-glance overview of ongoing and upcoming campaigns and duties that assist them.

2. Varieties Based mostly On The Precise Format:

Communication calendars will also be categorized by their format. Some examples of this embrace:

Software program

One instance is a communications calendar created in a devoted calendar app similar to CoSchedule’s Advertising Calendar.

Because the calendar is in-built specialised software program, it’s versatile and straightforward to share. It’s additionally accessible, so everybody can have it open on their desktops. This final level makes a software-based comms calendar particularly helpful for distant and hybrid groups.


A spreadsheet communication calendar is a digitalized calendar sort, albeit with out devoted software program.

Spreadsheets are nice for small groups coordinating a handful of tasks. However they lack the flexibleness and automation {that a} specialised calendar device gives.

Whiteboard/Publish-it Notes

Because the identify suggests, this can be a calendar created manually on a whiteboard which will or could not use post-it notes for denoting duties below every undertaking on the calendar.

Not like the communication calendars above, these aren’t versatile or shareable. Anybody who needs to overview what’s due should stroll to the whiteboard calendar themselves.

Why Is A Communications Calendar Vital?

With the fundamentals out of the best way, let’s take a look at the significance of an inside communications calendar:

Higher Group

Maybe the most important perk of getting a communications calendar is that it helps you set up all of your work in a streamlined and easy-to-understand method. In flip, group is your key to success — as we talked about above, organized people are 674% extra doubtless to report success.

Higher Documentation

Documenting upcoming occasions, tasks, campaigns, and associated duties in an inside comms calendar offers you and your group a file of all that’s due, what you’re engaged on, and what you’ve accomplished.

Not solely does this make collaboration straightforward, however it additionally empowers your communication with stakeholders — setting you up for fulfillment.

Improved Planning

Planning work forward of time as a part of making a communication content material calendar exhibits you the way properly your technique aligns with enterprise targets. It additionally assists you in prioritization tasks in line with their significance. Because of this, you give showtime to tasks within the inside comms calendar based mostly on their significance.

Once more, all this paves the best way to your success. Our analysis exhibits lively planners are thrice extra prone to report success than their friends who don’t make investments time in planning.

Full Extra Work

You go in every single day with a pre-planned work schedule when all of your tasks and duties are specified by a calendar. This technique offers you the time and psychological bandwidth to dive straight into work somewhat than spending hours determining what must be accomplished first.

To not point out, you don’t have to multitask or change between tasks as a result of your priorities are already sorted in your calendar. Naturally, this helps you get extra carried out.

The perfect half? Our analysis confirms this— communicators who leverage CoSchedule’s Calendar Arrange full 125% extra work.

Ship Work On Time

A communication calendar may also help you full extra work by giving visibility into what must be accomplished and by when, and it additionally helps you keep on with deadlines.

In truth, planning work in a calendar helps you propose tasks realistically because it offers you an summary of upcoming holidays.

So as to add, the comms calendar assists in enhancing your relationships with stakeholders as you talk what you’re doing and by when.

Show Your Worth

Because of a communication calendar, ending work on time is simply the tip of the iceberg. By having every thing documented within the calendar, you’ll be able to higher present how your work aligns together with your group’s strategic targets.

How Do You Construction A Communications Calendar?

Making a communications content material calendar takes intensive planning. However the extra work you set in upfront, the quicker you’ll be capable of knock collectively the remainder of the calendar.

So let’s get into the trenches now:

Step 1: Select Your Communications Calendar Format

Earlier than something, pick a calendar format.

However as a substitute of selecting a format randomly, ensure you perceive the strengths and weaknesses of every. This fashion, you’ll be capable of create a calendar that meets your complete group’s necessities and serves you within the lengthy haul.

Bodily Board Or Paper Of Some Sort

This calendar format is nice for planning your inside comms content material exterior of a digital setting. However as a result of these are bodily calendars, you’ll be able to’t share them with a worldwide group.

Bodily communication calendars additionally don’t provide group coordination and are uneditable. This implies you’ll be able to’t assign work to teammates from inside the calendar. Any undertaking communication will solely be in-person, and also you’ll don’t have any file of it.

And except you’re okay with utilizing an eraser at times, your comms calendar shall be uneditable. So you’ll be able to’t get a visible overview of your workflow or a breakdown of varied tasks’ totally different phases.


Spreadsheets are naturally digital, so you’ll be able to simply share them together with your group — whether or not you’ve gotten a distant or hybrid group.

They’re additionally free to make use of, making them nice for getting began. Nevertheless, spreadsheets don’t permit automation. For instance, you’ll be able to’t automate sending inside firm newsletters with them.

Group collaboration suffers. Any questions or strategies to your group or the broader group shall be shared within the spreadsheet. These are laborious to trace, setting the necessity for a separate communication channel.

Software program

A calendar software program makes up for all shortcomings of paper and spreadsheet calendars, providing a streamlined workflow in a single place; no further apps are wanted.

Utilizing Advertising Suite by CoSchedule when you’re a enterprise or enterprise or our Advertising Calendar when you’re a small enterprise, you’ll be able to shortly create an simply editable, automated comms calendar.

This calendar format helps you to:

  • Break down tasks into duties — full with checklists
  • Assign duties to your group from inside the app
  • Talk with them simply (together with sharing suggestions with them)
  • Observe every undertaking process’s progress in real-time


A software-based communications calendar is ideal for managing built-in advertising and marketing communications because it helps intensive automation.

Step 2: Arrange Your Communications Calendar Basis

Now for the bottom work that helps create an easy-to-understand comms calendar.

First: Outline The Goal Viewers For Your Inside Content material Calendar

Ask your self: is the calendar for coordinating with totally different departments or your group alone? If it’s the previous, think about using coloration codes to tag groups.

So, for instance, all tasks the gross sales group handles may have a purple tag on them. Alternatively, HR tasks may have one other coloration code, orange.

For those who’re making a communication calendar to your group alone, you need to nonetheless leverage coloration codes. On this case, although, use totally different colours for various product traces.

For instance, a video advertising and marketing options supplier might use totally different coloration codes for reside streaming software program, video library, screen-recorder, and different merchandise.

You may as well add coloration codes for undertaking varieties. For instance, totally different colours for tasks like worker engagement, studying and improvement (L&D), worker onboarding and offboarding, and culture-building actions may also help maintain you organized.

Second: Decide Your Targets, Initiatives & Tasks

Subsequent, establish your aim for the timeframe you’re creating your calendar for — say for the quarter. Then, observe down the initiatives you propose to take throughout that point to succeed in your aim.

An instance aim for the quarter may very well be enhancing group productiveness and decreasing group coaching time. Equally, an instance initiative supporting this aim may very well be creating an institutional information base.

You additionally have to create notes of undertaking varieties that your group will work on—an instance undertaking sort may very well be group occasions. You’ll be able to plan tasks like city halls, all-hands conferences, and group retreats below your calendar.

And at last, decide personas to your calendar. Who’s going to be the admin? Who has viewing entry or editorial entry?

Lastly: Break Down Tasks Into Duties

One last item to do earlier than you can begin filling in your communications calendar: create duties. These are the precise occasions that you just’d add to your calendar.

It’s additionally useful to interrupt down every process right into a guidelines that includes all of the motion steps to take to finish a process. These motion steps show you how to monitor progress. Additionally they promote accountability.

With the CoSchedule calendar, you can too assign the steps in a guidelines to totally different group members straight from the calendar software program.



As you create duties in your comms content material calendar, ensure you decide every process’s aim. Doing so helps you concentrate on including solely these duties in your calendar that contribute to your targets.

You’ll additionally need to add a project-type tag to point out at a look how every process matches in your communication plan.

Step 3: Add Particular Dates

Earlier than you add dates for the duties gathered within the step above, mark particular dates in your calendar.

These embrace:

  • Enterprise closure dates or days when your corporation shall be closed. This fashion, you’ll know prematurely when it’s essential to talk the closed hours together with your viewers proactively. Get these dates from the HR group.
  • Enterprise occasions, together with dates you’re planning enterprise conferences or aiming to host buyer appreciation occasions. Get these dates out of your advertising and marketing group.
  • Holidays, for instance, New 12 months or Christmas. Once more, you’ll need to proactively talk your campaigns or enterprise hours together with your viewers right here.
  • Seasonal months, for instance, June is Delight Month. Marking this in your comms calendar helps you propose inside and advertising and marketing campaigns across the month. Within the summers, for instance, you may undertake a half-day Friday schedule. Or, you may need to tweak your branding to assist the LGBTQIA neighborhood.
  • Seasonal themes which are related to your corporation. As an illustration, the summer season months could current alternatives for a corporation within the electrical distribution trade to supply storm response providers.
  • Business occasions or annual conferences your corporation at all times participates in or attends.
  • Different occasions, together with product launches. Ask division heads, the HR group, stakeholders, and the advertising and marketing group for different occasions you need to mark. Add tentative dates to your comms calendar in the event that they don’t have confirmed dates.

Step 4: Add Recurring Work

Subsequent, pencil in all recurring work — scheduled weekly, month-to-month, quarterly, or yearly, in your communications calendar. These may very well be something from:

  • City halls
  • CEO addresses
  • Content material audits
  • Annual studies
  • E-mail newsletters (inside or advertising and marketing emails)

The purpose of including all these recurring, memorable dates, and holidays, is to make sure there’s little to no conflict within the schedule for various occasions in your calendar.

Step 5: Add Campaigns & Launches

Lastly, mark dates for initiatives and tasks you’ve deliberate. These ought to embrace (however aren’t restricted to):

  • Product Launches
  • Vendor Partnerships
  • Co-Advertising Campaigns
  • Quarterly Gross sales Promotions

Be sure to additionally discuss to totally different groups right here to keep away from lacking vital dates. Having all these dates booked prematurely helps you propose totally different content material varieties for communications round them. This fashion, you received’t be placing collectively issues on the eleventh hour.

Step 6: Share Your Communications Calendar

Your calendar is now prepared with all of the vital tasks and duties. All that’s now left to do is to share it together with your group.

For those who’ve used CoSchedule to create your calendar, sharing shall be a bit of cake. Merely click on the ‘Share’ button within the higher left nook and duplicate the sharing hyperlink from there.


If you share this hyperlink with stakeholders and teammates, they get read-only entry to your calendar. This exhibits all of them key undertaking particulars, together with undertaking description, tags, and standing.

Create Your Communications Calendar With Advertising Calendar Free By CoSchedule

To recap: making a communications calendar takes some upfront work. You’ll need to observe your targets, undertaking plans, and initiatives. Resolve who the calendar’s viewers shall be and the way you’ll use coloration codes to prepare tasks.

Don’t neglect to select a format for the calendar. We’d suggest creating your comms content material calendar utilizing software program because it’s essentially the most versatile and easy-to-share calendar format.

The perfect half? CoSchedule gives a free-forever software program known as Advertising Calendar. So there’s no motive to not begin your communications calendar with that product right now.

For those who’re on the lookout for one thing extra highly effective, Advertising Suite by CoSchedule helps companies full extra work, ship tasks on time, and show group worth. Schedule your demo with a Advertising Suite knowledgeable right now to study extra!