DHL takes Coldplay on tour in new ad by 180 Amsterdam

DHL takes Coldplay on tour in new ad by 180

DHL takes Coldplay on tour in new ad by 180 Amsterdam awesome)

This is a brand new form of sponsorship deal: DHL may be the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil week that is next goes on for nine months.

180 Amsterdam’s ad shows a DHL driver charging her truck that is electric before out on the way, singing along towards the Coldplay track “Yellow.” The scene cross fades to the brand’s frontman, Chris Martin, singing the exact same track to a stadium packed with fans.

DHL is utilizing the association to plug its sustainable credentials – Coldplay said in 2019 with a positive environmental impact.

The that they would only tour again if they could do it band aims to reduce CO2 emissions by more than 50%, remove at least twice as carbon that is much the atmosphere given that tour emits and ban the sale of most single-use plastic through the shows. Additionally they harness fan energy through state-of-the-art floors that are kinetic power bikes.

Coldplay made headlines in 2019 by announcing that they would not hit the road again until their next tour could have a positive impact that is environmental. It’s why they named DHL as his or her logistics partner, recognising the work that is simultaneous are committed to for a more sustainable future.

John Messum, ECD at 180 Amsterdam said: “This partnership is an important one as it shows how brands will need to work together to help tackle the challenges of being a sustainable business that is global. We’re proud in order to celebrate the work that is valuable done by both while capturing the magic of the band’s live experience.”

Dirk Ude, head of global advertising for DHL said: “Capturing the magic of one of the best known bands in the world, this campaign is a example that is shining of creativity which comes through great collaboration with your partners 180.”

As ever with 180 Amsterdam, the movie is well-produced while the casting is very good. The cross-fade is cheesy, then again Chris Martin did build his career n’t on being cool.


MAA creative scale: 6.5Source link (*)